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Ping/Post Solutions

Ping/Post Lead Bidding Platform

Enterprise ping post system for real-time lead auctions. Maximize revenue with intelligent bid collection, ping tree routing, and automated buyer matching. The industry's fastest lead bidding platform.

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<50ms
Bid Response
45%
Revenue Lift
10K+
Auctions/Second
99.9%
Uptime

What is Ping/Post Lead Distribution?

Ping/Post is a real-time lead auction system used to maximize revenue in lead distribution. During the 'ping' phase, non-personally identifiable information (non-PII) about a lead—such as zip code, state, and lead type—is broadcast to multiple buyers who evaluate the opportunity and submit bids. During the 'post' phase, the complete lead data including PII is sent exclusively to the winning bidder. This two-phase approach protects consumer privacy, ensures buyers only receive leads they've committed to purchase, and creates competitive bidding that maximizes revenue per lead.

?How It Works

  1. 1Lead captured: Consumer submits information through your form or landing page
  2. 2Ping created: System extracts non-PII attributes (zip, state, age range, lead type)
  3. 3Broadcast: Ping is sent simultaneously to all eligible buyers in your network
  4. 4Bid collection: Buyers evaluate ping and return bid amounts within milliseconds
  5. 5Winner selection: Platform identifies highest bidder (or applies custom logic)
  6. 6Post delivery: Full lead data including PII sent to winning buyer only
  7. 7Confirmation: Buyer accepts lead, transaction recorded, revenue credited

✓Key Benefits

Revenue Maximization

Competitive bidding drives prices up, capturing the true market value of each lead.

Privacy Protection

PII is only shared with committed buyers, reducing data exposure and compliance risk.

Buyer Quality

Buyers only receive leads they've evaluated and bid on, improving acceptance rates.

Market Transparency

Real-time bidding reveals true demand, helping optimize lead generation strategies.

The Ping/Post Process Explained

A detailed breakdown of each phase in the ping/post lead distribution lifecycle.

Phase 1: The Ping

When a lead is captured, a 'ping' containing non-PII attributes (zip code, state, lead type, age range) is broadcast to all eligible buyers in your network simultaneously.

Phase 2: Bid Collection

Each buyer's system evaluates the ping against their buying criteria and returns a bid amount (or rejection) within milliseconds. All bids are collected in real-time.

Phase 3: Winner Selection

The platform compares all received bids and selects the winner based on price (highest bid), buyer priority, or custom selection rules configured in your routing logic.

Phase 4: The Post

Full lead data including PII is 'posted' only to the winning bidder. The buyer's system receives the complete lead and returns an acceptance or rejection response.

Phase 5: Confirmation

Upon acceptance, the transaction is logged with buyer ID, price, and timestamps. If rejected, the lead can be offered to the next highest bidder in the waterfall.

Interactive Demo

See Ping/Post Bidding in Action

Watch the complete ping/post auction process from bid collection to lead delivery.

Ping/Post Bidding Simulator

Interactive Simulator

Experience the full simulation in an immersive full-screen view with real-time processing

Real-time ProcessingIndustry SelectionMultiple Scenarios
Process Flow

How It Works

1

Ping Broadcast

Non-PII lead attributes are broadcast to all eligible buyers in your network simultaneously.

2

Real-Time Bidding

Buyers evaluate the ping and submit bids based on their targeting criteria and current capacity.

3

Winner Selection

Platform selects the highest bidder (or applies custom selection rules) as the winning buyer.

4

Lead Post

Complete lead data is posted to the winning buyer with full PII for fulfillment.

5

Transaction Complete

Acceptance confirmed, revenue recorded, and lead lifecycle tracking initiated.

Demo Platform: This is a demonstration of our custom development capabilities. We build tailored solutions for your specific needs.

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Platform Capabilities

Enterprise features for managing high-volume ping/post lead operations at scale.

Real-Time Bid Collection

Broadcast ping requests to multiple buyers simultaneously and collect bids in real-time. Sub-100ms response times ensure fast lead monetization without impacting user experience.

Dynamic Bid Management

Buyers can set floor prices, maximum bids, and dynamic pricing rules based on lead attributes, time of day, and performance metrics. Automatic bid optimization maximizes revenue.

Ping Tree Routing

Create sophisticated ping trees with multiple tiers, fallback routes, and conditional branching. Route leads through priority sequences to maximize acceptance and revenue.

PII Protection

Ping phase transmits only non-PII attributes (zip, state, age range). Full lead data is only sent to winning bidder after acceptance, ensuring data privacy and compliance.

Revenue Analytics

Track revenue per lead, bid-to-post ratios, buyer performance, and margin analysis. Identify optimization opportunities with real-time dashboards and trend reporting.

Buyer Portal

Self-service buyer portal for bid management, cap settings, delivery preferences, and performance tracking. Reduce operational overhead with automated buyer onboarding.

Technical Specifications

High-performance infrastructure designed for real-time lead bidding at scale.

Specifications

Ping Response Time<50ms
Concurrent Auctions10,000+/sec
Buyer Network SizeUnlimited
Ping Tree DepthUnlimited Tiers
Bid TimeoutConfigurable (50-500ms)
Post Retry AttemptsConfigurable
Supported FormatsJSON, XML
AuthenticationAPI Key, OAuth 2.0

Ping Request Example

JSON
// PING REQUEST (Non-PII Only)
{
  "ping_id": "ping_abc123",
  "timestamp": "2024-01-15T10:30:00Z",
  "lead_type": "auto_insurance",
  "attributes": {
    "zip": "30301",
    "state": "GA",
    "age_range": "35-44",
    "coverage_type": "full",
    "vehicles": 2
  }
}

// PING RESPONSE (Bid)
{
  "ping_id": "ping_abc123",
  "buyer_id": "buyer_xyz",
  "bid": {
    "amount": 45.00,
    "currency": "USD",
    "exclusive": true
  },
  "response_time_ms": 42
}

Industry Applications

Ping/post lead distribution solutions optimized for your vertical's buyer networks and pricing dynamics.

Insurance Ping Post

Auction auto, home, and health insurance leads to carrier networks and agent aggregators. Maximize revenue per lead while ensuring buyers receive qualified, exclusive leads.

45% revenue increase

Mortgage Ping Post

Real-time bidding for mortgage and refinance leads. Route to loan officers based on state licensing, loan type, and performance with dynamic pricing.

38% higher bid prices

Solar Lead Bidding

Auction solar installation leads to installer networks. Ping includes property attributes; post delivers verified homeowner data to winning contractors.

52% improved close rates

Legal Lead Auction

Real-time bidding for mass tort, personal injury, and legal leads. Ping contains case type and jurisdiction; winning firms receive full intake data.

3x case value optimization

Home Services

Auction home improvement, HVAC, and roofing leads to contractor networks. Geographic and trade-specific targeting with capacity-aware bidding.

40% faster monetization

Education Leads

Real-time bidding for student enrollment leads. Schools bid based on program match, geography, and enrollment capacity for optimal matching.

35% enrollment lift

Frequently Asked Questions

Comprehensive answers about ping/post lead distribution and our platform capabilities.

Ping post is a real-time lead auction system where leads are sold through a two-phase process. In the 'ping' phase, non-personally identifiable information (non-PII) about a lead is broadcast to multiple buyers who submit bids. In the 'post' phase, the full lead data including PII is sent only to the winning bidder. This maximizes revenue for lead sellers while ensuring data privacy and buyer exclusivity.
1) Lead is captured and a ping containing non-PII attributes (zip, state, lead type) is created. 2) Ping is broadcast to all eligible buyers simultaneously. 3) Each buyer evaluates the ping and returns a bid amount or rejection within milliseconds. 4) Platform selects the highest bidder as the winner. 5) Full lead data (including PII) is 'posted' to the winning buyer. 6) Buyer accepts or rejects; if rejected, next highest bidder is offered the lead.
The ping contains only non-PII attributes that buyers use to evaluate interest and set bid prices—typically geographic data (zip/state), demographic ranges (age bracket), and lead type. The post contains the complete lead record including PII (name, email, phone, address) and is only sent to the buyer who wins the auction and agrees to purchase the lead.
A ping tree is a hierarchical routing structure that determines which buyers receive pings and in what order. It can include multiple tiers (premium buyers first, then standard), conditional branching (different routes based on lead attributes), and fallback paths (if top-tier buyers reject, try next tier). Ping trees help optimize revenue by prioritizing high-value buyers while ensuring leads find buyers.
Our platform completes the entire ping-bid-select-post cycle in under 300 milliseconds typically. Individual ping responses are required within 50-100ms (configurable). This speed ensures leads can be monetized while the consumer is still engaged, improving acceptance rates and conversion for buyers.
Ping post inherently protects consumer privacy by only sharing non-PII during the bidding phase. Full personal information is released only to the buyer who commits to purchasing the lead. This reduces data exposure, supports compliance with privacy regulations (TCPA, CCPA, GDPR), and ensures buyers only pay for leads they've agreed to purchase.
When a winning buyer rejects the full lead post, our platform automatically implements waterfall routing—offering the lead to the next highest bidder. This continues through configured fallback tiers until a buyer accepts or all options are exhausted. Rejection reasons are logged for analytics and buyer performance tracking.
Buyers configure bidding rules in our self-service portal: geographic targeting (states/zips they'll buy), lead type filters, demographic requirements, bid amounts (fixed or dynamic based on attributes), daily/monthly caps, and schedule (hours of operation). Advanced buyers can use our API for programmatic bid management.
Yes. Exclusive auctions sell the lead to one buyer only at a premium price. Shared auctions can sell the same lead to multiple buyers at lower per-buyer prices. You can configure different pricing tiers, maximum share counts, and buyer preferences for exclusive vs. shared leads within your ping tree.
Buyers integrate via REST API (JSON or XML), receiving pings and sending bids programmatically. We also support webhook-based delivery, direct CRM integration (Salesforce, HubSpot), and legacy protocols for established lead buyers. Our documentation includes sample code, Postman collections, and sandbox environments for testing.
Revenue optimization strategies include: expanding your buyer network for more bid competition, implementing floor prices to ensure minimum returns, using performance data to prioritize high-converting buyers, A/B testing ping tree configurations, analyzing bid patterns to identify underserved segments, and optimizing lead quality to increase buyer acceptance rates.
Our platform provides comprehensive analytics: revenue per lead trends, buyer performance rankings, bid-to-post ratios, acceptance/rejection rates by buyer, response time monitoring, geographic heat maps, time-of-day analysis, and margin calculations. Custom reports can be scheduled and exported via API.

Ready to Maximize Your Lead Revenue?

Transform your lead monetization with real-time ping/post bidding. Our platform delivers the speed, scale, and sophistication to capture maximum value from every lead.

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