Lead Distribution & Routing Platform
Enterprise-grade lead distribution software that intelligently routes leads to the right buyers in real-time. Maximize revenue, optimize performance, and scale your lead operations with automated distribution.
What is Lead Distribution?
Lead distribution is the automated process of routing incoming leads to buyers, sales representatives, or partners based on predefined rules and criteria. A lead distribution system evaluates each lead against eligibility requirements, capacity limits, geographic rules, and performance data to make intelligent routing decisions in real-time—typically in under 50 milliseconds—ensuring leads reach the optimal destination for maximum conversion potential.
?How It Works
- 1Lead enters the system via form submission, API, or third-party integration
- 2System validates lead data and applies quality filters
- 3Routing engine evaluates eligible buyers based on rules and criteria
- 4Capacity management checks real-time limits for each buyer
- 5Distribution algorithm selects optimal buyer(s) for the lead
- 6Lead is delivered via API, webhook, email, or CRM integration
- 7Delivery confirmation and performance metrics are recorded
✓Key Benefits
Maximize Lead Value
Route every lead to the buyer most likely to convert, increasing overall revenue per lead.
Scale Operations
Handle thousands of leads per second with automated routing and instant delivery.
Improve Buyer Satisfaction
Deliver qualified leads that match buyer criteria, improving acceptance rates.
Data-Driven Optimization
Use performance analytics to continuously improve routing decisions and revenue.
Distribution Methods
Flexible routing algorithms to match your business model and buyer requirements.
Round Robin
Distribute leads evenly across all eligible buyers in sequential order. Ensures fair distribution and balanced workload across your buyer network.
Weighted Distribution
Assign percentage weights to buyers based on performance, contract terms, or business priorities. Higher-weighted buyers receive proportionally more leads.
Geographic Routing
Route leads to buyers based on state, zip code, DMA, or custom geographic zones. Support for exclusive and non-exclusive territory agreements.
Performance-Based
Automatically route more leads to buyers with higher acceptance rates, better conversion data, and faster response times. Self-optimizing distribution.
Waterfall Routing
Route leads through a prioritized list of buyers. If the first buyer rejects or times out, automatically try the next buyer in the waterfall sequence.
Hybrid Models
Combine multiple distribution methods with custom business rules. Create sophisticated routing logic that adapts to your specific operational needs.
Platform Capabilities
Enterprise features for managing complex lead distribution operations at scale.
Intelligent Routing Engine
Advanced routing algorithms that match leads to the best buyers based on geographic rules, performance data, capacity limits, and custom business logic in real-time.
Buyer Management
Comprehensive buyer portal with self-service onboarding, contract management, delivery preferences, quality feedback, and real-time performance dashboards.
Capacity Management
Dynamic cap management with daily, weekly, and monthly limits. Automatic pause when limits are reached and smart overflow routing to backup buyers.
Quality Filtering
Filter leads by score thresholds, geographic requirements, demographic criteria, and custom validation rules before distribution to ensure buyer requirements are met.
Revenue Optimization
Maximize revenue per lead with dynamic pricing, bid management, performance-based routing, and real-time yield optimization algorithms.
Real-Time Analytics
Live dashboards showing distribution metrics, acceptance rates, revenue per lead, buyer performance, and operational insights for data-driven decisions.
See Lead Distribution in Action
Watch how our platform routes leads to buyers in real-time with intelligent distribution logic.
Interactive Simulator
Experience the full simulation in an immersive full-screen view with real-time processing
How It Works
Lead Intake
New lead enters the system through your forms, APIs, or third-party integrations with full data capture.
Eligibility Check
System evaluates which buyers are eligible based on geographic rules, lead type, and quality criteria.
Capacity Validation
Checks real-time capacity limits to ensure buyers haven't reached their daily, weekly, or monthly caps.
Routing Decision
Applies distribution rules (round robin, weighted, performance-based) to select the optimal buyer.
Lead Delivery
Delivers the lead via API, webhook, email, or direct CRM integration with full delivery confirmation.
Demo Platform: This is a demonstration of our custom development capabilities. We build tailored solutions for your specific needs.
Technical Specifications
High-performance infrastructure built for enterprise-scale lead distribution.
Specifications
Distribution API Response
JSON{
"status": "delivered",
"lead_id": "lead_abc123",
"buyer": {
"id": "buyer_xyz",
"name": "Alpha Insurance",
"delivery_method": "api"
},
"routing": {
"method": "weighted",
"eligible_buyers": 4,
"decision_time_ms": 23
},
"delivery": {
"status": "accepted",
"response_time_ms": 124,
"buyer_reference": "ALI-2024-001234"
},
"revenue": {
"amount": 45.00,
"currency": "USD"
}
}Industry Applications
Lead distribution solutions tailored to your vertical's unique requirements and buyer networks.
Insurance Lead Distribution
Distribute auto, home, health, and life insurance leads to agents and carriers based on state licensing, appointment status, and performance metrics.
Mortgage Lead Routing
Route mortgage and refinance leads to loan officers based on state licensing, loan type specialization, and real-time capacity availability.
Solar Lead Distribution
Distribute solar installation leads to contractors based on service area, roof type qualification, and installer capacity and performance.
Legal Lead Distribution
Route legal leads to attorneys based on practice area, jurisdiction, case type eligibility, and intake capacity for mass tort and PI cases.
Home Services Routing
Distribute home improvement, HVAC, roofing, and contractor leads based on service area, trade specialization, and real-time availability.
Education Lead Distribution
Route student leads to educational institutions based on program interest, location, enrollment capacity, and admission criteria matching.
Frequently Asked Questions
Everything you need to know about lead distribution and our platform capabilities.
Ready to Optimize Your Lead Distribution?
Transform your lead operations with intelligent routing that maximizes revenue and buyer satisfaction. Get started with a personalized demo today.