Lead GenJan 14, 2024
Lead Distribution Best Practices for 2024
Optimize your lead routing strategy for maximum conversion rates.
Read articlePing/PostVSDirect Post
Ping/Post vs Direct Post
Understand the differences between ping/post and direct post lead delivery methods. Learn when to use real-time bidding versus fixed-price delivery to optimize your lead distribution strategy.
Delivery Method Comparison
Compare the key differences between ping/post and direct post lead delivery approaches.
| Feature | Ping/Post | Direct Post |
|---|---|---|
Real-Time Bidding Buyers compete for leads in real-time auction | ||
Price Discovery Market determines optimal lead pricing | ||
Lead Filtering Before Sale Buyers can accept/reject based on partial data | ||
Implementation Complexity Technical setup and maintenance requirements | Complex | Simple |
Buyer Integration Effort Work required for buyers to connect | Higher | Lower |
Revenue Optimization Ability to maximize revenue per lead | ||
Lead Quality Control Buyer control over lead quality | Limited | |
Speed to Delivery Time from capture to buyer delivery | 2-5 seconds | < 1 second |
Multi-Buyer Support Sell same lead to multiple buyers | Exclusive or shared | Usually exclusive |
Compliance Tracking Consent and disclosure audit trails |
Maximize Your Revenue Per Lead
Ping/post systems typically generate 15-40% more revenue through competitive bidding.
How Each Method Works
Understanding the flow of each delivery method helps determine which is right for your operation.
Ping/Post Flow
- 1Lead captured on form
- 2Partial data (ping) sent to all buyers
- 3Buyers evaluate and submit bids (1-2 sec)
- 4System selects winning bid(s)
- 5Full lead data (post) sent to winner(s)
- 6Confirmation returned to publisher
Direct Post Flow
- 1Lead captured on form
- 2System matches lead to buyer rules
- 3Full data posted directly to buyer
- 4Buyer accepts or rejects (post-facto)
- 5Confirmation returned to publisher
- 6Returns processed if rejected
Advantages & Disadvantages
Understand the key benefits and trade-offs of each lead delivery method.
Ping/Post
Advantages
- Maximize revenue through competitive bidding
- Buyers only pay for leads they accept
- Real-time price optimization based on demand
- Better lead quality through buyer filtering
- Supports both exclusive and shared leads
- Dynamic routing based on buyer capacity
Disadvantages
- More complex technical implementation
- Requires buyer technical integration
- Slightly longer delivery time (2-5 seconds)
- Higher development and maintenance costs
Direct Post
Advantages
- Simple integration for both sides
- Immediate lead delivery (< 1 second)
- Lower technical overhead
- Easy to set up and maintain
- Works with basic buyer systems
Disadvantages
- Fixed pricing limits revenue optimization
- Buyers must accept all leads that match criteria
- Less control over lead quality per buyer
- No real-time market pricing
- Returns/rejections happen after purchase
Processing High-Volume Leads?
Our custom lead distribution platforms handle millions of leads monthly with sub-second response times.
Which is Right for You?
Consider these scenarios to determine which delivery method best fits your lead operation.
Choose Ping/Post if you...
High-Value Leads
Selling mortgage, insurance, or legal leads where prices vary significantly
Multiple Competing Buyers
5+ buyers who want the same lead types and will bid competitively
Quality-Focused Operations
Buyers demand ability to filter leads before purchasing
Volume Operations
Processing 1,000+ leads daily where optimization matters
Choose Direct Post if you...
Speed Is Critical
Lead value degrades rapidly and sub-second delivery is essential
Simple Buyer Relationships
Fixed-price agreements with buyers who accept all matching leads
Limited Technical Resources
Buyers can't implement ping/post integration
Low Lead Volume
Processing < 500 leads daily where bidding overhead isn't justified
Knowledge Base
Related Insights
Learn more about lead distribution and optimization strategies.
TechnologyJan 8, 2024
Ping Tree Optimization: Maximize Revenue Per Lead
Advanced strategies for configuring and optimizing your ping tree.
Read articleLead GenDec 30, 2023
Lead Quality Scoring: A Complete Guide
How to implement effective lead scoring for better buyer matching.
Read articleLead Delivery
Ping/post is a two-step lead delivery process. First, partial lead data (the 'ping') is sent to potential buyers who bid on the lead. The highest bidder (or all accepting buyers for shared leads) then receives the full lead data (the 'post'). This allows buyers to evaluate and price leads before purchasing.
Direct post sends the complete lead directly to the buyer in a single step. There's no bidding process - leads are delivered based on pre-set rules and fixed pricing. It's simpler but offers less revenue optimization and buyer control.
Ping/post typically generates 15-40% more revenue per lead because buyers compete in real-time. High-quality leads command premium prices while lower-quality leads still find buyers at appropriate price points. Direct post uses fixed pricing that can't capture this value variance.
Ping/post requires a sophisticated lead distribution platform with real-time bidding engine, buyer APIs, response time management (typically 1-2 second timeout), bid evaluation logic, and robust logging. Direct post only needs basic API endpoints for lead delivery.
Yes, many lead operations use hybrid approaches. You might use ping/post for premium lead types where bidding optimizes value, while using direct post for leads with established fixed-price buyer relationships or time-sensitive verticals.
Sophisticated buyers prefer ping/post because they can filter leads and control quality. However, smaller buyers or those without technical resources prefer direct post for its simplicity. Your buyer mix often determines which method makes sense.
Our Solutions
Explore Our Solutions
Discover how our custom lead technology can transform your operations.
Lead Distribution Systems
Build custom ping/post or direct post lead delivery infrastructure.
Learn moreGet Expert Guidance
Ready to Build Your Lead Distribution System?
Whether you need ping/post, direct post, or a hybrid approach, our team can design and build the optimal lead distribution infrastructure for your business.