Project Overview
LeadsGiant is a comprehensive insurance lead marketplace that connects lead publishers (affiliates) with insurance agents and carriers (buyers). The platform serves the auto, home, health, and life insurance verticals, processing millions of leads annually across a network of hundreds of buyers and affiliates.
The platform needed to solve the industry's biggest pain points: inconsistent lead quality causing buyer distrust, slow processing times resulting in stale leads, inadequate compliance tracking creating legal exposure, and legacy systems that couldn't scale with demand.
Synaptis Technologies was engaged to design and build an enterprise-grade platform from the ground up—one that would set new industry standards for lead verification, processing speed, and transparency while providing a seamless experience for all marketplace participants.
The Challenges
Critical industry problems that required innovative solutions
Quality Verification Gap
The insurance lead industry lacked standardized quality verification, resulting in high fraud rates and inconsistent lead quality across the marketplace.
Slow Processing Times
Traditional lead processing took minutes or hours, causing missed opportunities and poor buyer experience in a time-sensitive market.
Compliance Complexity
TCPA regulations require comprehensive consent tracking and audit trails, which most existing systems couldn't adequately provide.
Scalability Limitations
Legacy systems couldn't handle the volume demands of a growing marketplace with thousands of concurrent transactions.
Before & After
The transformation delivered by LeadsGiant
Our Solutions
Custom-built systems designed to address each challenge
1000-Point Verification System
Proprietary quality scoring across 7 verification categories including contact validation, behavioral analysis, and fraud detection.
Sub-3-Second Processing Pipeline
12-step parallel processing architecture that validates, scores, matches, and delivers leads in under 3 seconds.
Complete Lead Journey Certification
SHA-256 secured, tamper-proof verification system that tracks leads from origin to submission with immutable audit trails.
Multi-Portal Architecture
Separate, role-optimized portals for affiliates, buyers, and administrators.
Intelligent Buyer Matching
Advanced matching engine with multiple delivery options: Ping/Post, Direct Post, XML, JSON, Email, SMS, CRM, Custom API, and Webhook integrations.
Built-In TCPA Compliance
Complete consent tracking and compliance documentation integrated throughout.
1000-Point Verification Breakdown
The industry's most comprehensive lead quality scoring system
Contact Validation
200- Phone number format & carrier
- Email syntax & deliverability
- Address standardization & verification
- Name validation & formatting
Fraud Detection
250- Velocity checking (submission frequency)
- Device fingerprinting
- IP reputation scoring
- Behavioral pattern analysis
Data Quality
150- Field completeness scoring
- Data consistency validation
- Format standardization
- Duplicate detection
Compliance Verification
150- Consent certificate validation
- TCPA compliance checks
- DNC list screening
- Age verification
Lead Journey Tracking
150- Source origin tracking (email, social, ads)
- Affiliate landing page data capture
- User verification process documentation
- SHA-256 immutable certification
Intent Signals
50- Form completion time analysis
- Field interaction patterns
- Source quality scoring
- Session behavior analysis
Geographic Verification
50- IP-to-location matching
- Phone area code validation
- Address geocoding
- Time zone consistency
Multi-Portal Architecture
122 total pages across 3 role-optimized portals
Admin Portal
73 pagesBuyer Portal
32 pagesAffiliate Portal
17 pagesTechnical Stack
Modern technologies for performance, scalability, and maintainability
Frontend Stack
- Next.js 14 App Router
- React 18 with Server Components
- TypeScript for type safety
- Tailwind CSS + shadcn/ui
- Real-time WebSocket updates
Backend Architecture
- Server Actions for mutations
- REST + GraphQL APIs
- Zod schema validation
- Node.js runtime
- Redis for caching & queues
Database Layer
- PostgreSQL (Neon serverless)
- 100+ normalized tables
- Row-Level Security policies
- Optimized indexing strategy
- Point-in-time recovery
Infrastructure
- Custom cloud deployment
- Auto-scaling serverless
- Global CDN distribution
- 99.99% uptime SLA
- Real-time monitoring
Measurable Results
The impact on LeadsGiant's business performance
Increase in average lead quality scores compared to industry standard
Of fraudulent leads detected and blocked before reaching buyers
Of leads processed and delivered in under 3 seconds
Average buyer rating based on lead quality and platform experience
Quote-to-policy conversion rate vs. 15-25% industry average
System availability with zero unplanned downtime since launch
Project Timeline
From concept to launch in 8 months
Discovery & Architecture
4 weeksRequirements analysis, system design, database schema, and API specifications
Core Engine Development
10 weeksVerification engine, scoring algorithms, Lead Journey certification system, and processing pipeline
Portal Development
12 weeksAdmin (73 pages), Buyer (32 pages), and Affiliate (17 pages) portals with full delivery integration
Integration & Testing
4 weeksPing/Post, API integrations, load testing, security audits, and UAT
Launch & Optimization
2 weeksStaged rollout, performance tuning, monitoring setup, and training
"Synaptis delivered a platform that exceeded our expectations in every metric. The 1000-point verification system has become our key differentiator in the market. Buyers trust our leads because they can verify quality themselves, and our processing speed means leads are delivered while intent is still hot. We've seen conversion rates that are 2-3x the industry average."
Related Solutions
Explore the technologies behind this project